363: The Psychology of Pricing- How Your Brain and Your Client’s Brain Decides What’s Worth It

On this solo episode: Stacey dives into the psychology of pricing, explaining how both entrepreneurs and clients make emotionally-driven decisions about money before applying logic. Key Takeaways: -Vague value creates vague pricing. -Silence is a selling skill. -Discounts train your market to wait you out. Tweetable Quotes: "External pricing follows internal certainty. You can’t out-charge your self-concept." -Stacey O'Byrne "Pricing is the most honest mirror in your business. It reflects who you believe you are and the future you’re willing to claim." -Stacey O'Byrne "Treat pricing like a practice: audit your words, rehearse your number, lead with outcomes, anchor with contrast, and offer choice without pressure." -Stacey O'Byrne Resources: Instagram: @pivotpointadvantage Free Strategy Session: text Success to 646.495.9867 Schedule a 15-minute call with Stacey: http://pivotpointadvantage.com/talktostacey If you’re ready to take yourself and your business to the next level and are interested in a coaching program that will get you there check out: http://pivotpointadvantage.com/iwantsuccess  Join an interactive environment to help you build the success you’ve always wanted with other like-minded, success-driven entrepreneurs, business owners, and sales professionals: https://facebook.com/groups/sellwithoutselling