351 | Weaving Trust Into Every Customer Experience | with Beau Wangtrakuldee

Beau Wangtrakuldee is the founder and CEO of AmorSui, a science-backed medical supply brand bringing innovation, safety, and sustainability to the $58B PPE industry. A former scientist turned entrepreneur, Beau is reimagining protective apparel with clean chemistry, circular materials, and design that finally puts the user first. After a lab accident exposed the flaws in traditional PPE, Beau built AmorSui to bridge the gap between safety, comfort, and sustainability: offering PFAS-free, recyclable, and biobased alternatives trusted by global brands like Thermo Fisher Scientific and Benco Dental. Whether you’re building a mission-driven ecommerce brand or rethinking your product’s lifecycle, Beau shares a masterclass in turning real-world problems into scalable innovation, proving that circular design and commercial growth can coexist. In This Conversation We Discuss:[00:30] Intro[01:01] Building comfort and safety into every product[01:46] Creating a business from personal experience[04:37] Designing products people actually reuse[06:10] Validating ideas through real user stories[08:12] Raising capital before manufacturing begins[08:47] Allocating funds beyond first production run[09:45] Navigating minimum order quantity realities[10:32] Launching pre-sales with finished prototypes[11:04] Stay updated with new episodes[11:14] Balancing safety standards with speed to market[12:37] Episode Sponsors: Electric Eye & Heatmap[15:18] Marketing through word-of-mouth momentum[17:01] Refining targeting through early experiments[19:00] Discovering growth through customer feedback[21:34] Testing demand before building logistics[23:17] Learning quickly by shipping imperfect products[24:09] Focusing every decision on the end user Resources:Subscribe to Honest Ecommerce on YoutubeModern PPE brand that protects people and the planet amorsui.com/Follow Beau Wangtrakuldee linkedin.com/in/beauwangtrakuldeeSchedule an intro call with one of our experts electriceye.io/connectClear, real-time data built for ecommerce optimization heatmap.com/honest If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!