337 | Connecting with Customers Beyond Tools and Dashboards | with Aaron Magness

Aaron Magness is the SVP of Marketing at Full Glass Wine Co., a brand acquisition and management firm focused on operating DTC wine companies with strong community roots and lasting customer value. From first-time buyers to wine club loyalists, Aaron leads marketing across a growing portfolio of brands, building distinct identities while driving collective growth at scale. With 15+ years of experience at fast-growing consumer brands, Aaron brings a sharp operator’s mindset to every marketing challenge. His work centers on sustainable value creation, balancing customer acquisition with deep retention, brand storytelling with data-driven execution. Outside of Full Glass, he’s also an active advisor and investor in consumer startups, with a passion for enhancing customer experience at every touchpoint. Whether unpacking how to manage marketing across multiple brands, sharing what he looks for in standout talent, or reflecting on the role of skill vs. luck in his career, Aaron offers a grounded, thoughtful take on what it really takes to lead modern marketing teams. He shares what it means to scale without shortcuts, how to build teams that compound over time, and why marketing today is more about connection than ever before. In This Conversation We Discuss:[00:41] Intro[00:59] Investing in your professional network[01:47] Navigating job loss during economic downturns[03:09] Scaling DTC through subscription experience[06:03] Building expert teams in a startup portfolio[07:04] Transferring insights across brand portfolios[08:47] Electric Eye, Social Snowball, Portless, Reach & Zamp[15:08] Specializing before expanding your skillset[18:07] Aligning teams around shared outcomes[19:41] Focusing on customer quality over quantity[23:16] Balancing tools with firsthand market knowledge Resources:Subscribe to Honest Ecommerce on YoutubeRedefining the fragmented DTC wine market by building a multi-brand platform, delivering curated wines fullglass.wine/Follow Aaron Magness linkedin.com/in/aaronmagnessSchedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honest  Fully managed sales tax solution for Ecommerce brands zamp.com/honest If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!