333: More Leads, Less Cost: How B2B Companies Are Winning with Meta Ads

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session.  Tired of pouring money into LinkedIn ads with minimal returns?  In this eye-opening episode, Darrell Evans challenges the conventional B2B marketing wisdom that LinkedIn is the only place for your business.  Discover why Meta platforms (Facebook & Instagram) might be the untapped goldmine for your B2B marketing strategy, backed by compelling engagement statistics: Meta users spend 44 minutes PER DAY on the platform versus LinkedIn users who spend just 22 minutes PER MONTH! KEY TAKEAWAYS:Meta users spend significantly more time on the platform than LinkedIn users do on LinkedInYour ad creative and copy do the targeting when platform targeting options are limitedEffective B2B campaigns on Meta require both top-of-mind awareness and lead generation componentsFor every dollar spent on Meta, you might need to spend 4-6 times more on LinkedIn for similar resultsUnderstanding your customer"s problem is more important than targeting by job title or location We love feedback. Send us a text message. Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.