323: Trusting Your Gut, Beating Imposter Syndrome & Selling Your Company for Millions | Morgan Zanotti

In this episode, I chat with Morgan Zanotti, former President and Co-Founder of Primal Kitchen, about her incredible journey in the natural products industry. From launching Primal Kitchen to leading it through a $200M acquisition by Kraft Heinz, Morgan shares her insights into scaling a brand, overcoming challenges, and what it really takes to succeed in the competitive world of health and wellness. We also dive into her latest project, Waay, a sparkling protein water that’s set to make waves in the market. Whether you're an entrepreneur, product enthusiast, or just curious about the industry, this episode has a wealth of knowledge to offer! Key Topics Discussed: - The journey from KeVita to Primal Kitchen - Overcoming imposter syndrome and trusting your instincts   - Scaling a brand on a budget and keeping teams lean   - Why certain brands stand out in a crowded market - Navigating FDA requirements and using proprietary ingredients  - What it’s really like when big brands acquire you (and the myths behind it) - The logistics of selling your company and what to expect - Balancing entrepreneurship with motherhood - Formulating new products and what’s next for Morgan Sponsored By: Be Well By Kelly Protein Powder & Essentials | Get $10 off your order with PODCAST10 at bewellbykelly.comAG1 | Get a FREE 1-year supply of Vitamin D3+K2 AND 5 free AG1 Travel Packs with your first subscription at drinkAG1.com/bewellVuori | Get 20% off your first order of Vuori AND free shipping on orders over $75 at vuori.com/kelly Timestamps: 00:00:00 - Introduction 00:01:05 - Graduating to primal kitchen 00:05:06 - Overcoming imposter syndrome 00:06:52 - Kevita & Primal Kitchen 00:08:55 - Consumer experience00:11:30 - Trusting your gut00:14:12 - Keeping a team and business lean00:19:04 - Brands that stand out 00:21:56 - FDA requirements & propriety ingredients 00:27:50 - Advice for entrepreneurs 00:32:52 - Logistics of storing and moving product 00:34:36 - Keeping with big companies 00:37:55 - Myths About Being Bought by Big Brands 00:45:04 - Selling your company 00:46:06 - What’s next for Morgan 00:47:48 - Formulating products 00:50:02 - Achieving your goal00:51:33 - Balancing career and motherhood 00:56:50 - “If you dont schedule it, it wont happen”00:58:49 - 2025 manifestations & social media Check Out Morgan:Instagram Drink Waay  Check Out Kelly: InstagramYouTubeFacebook Mentioned in this episode: Be Well By Kelly Protein Powder & Essentials | Get $10 off your order with PODCAST10 at bewellbykelly.com. Vuori | Get 20% off your first order of Vuori AND free shipping on orders over...