320: The Psychology of the Close - How to Overcome Hesitation at Close

28 Oct 2024 • 33 min • EN
33 min
00:00
33:20
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On this solo episode: Stacey explores how closing sales can feel challenging yet doesn't have to be forced or uncomfortable. The episode delves into common mental blocks for sellers, like fear of rejection, the need to be liked, overthinking, and money concerns, suggesting mindset shifts to overcome them. For buyers, psychological barriers such as decision paralysis and fear of change are addressed by emphasizing empathy, clear value communication, and building an emotional connection. Key Takeaways: -Closing should feel natural, not forced. -Address mental blocks to ease the close. -Focus on serving to build trust. Tweetable Quotes: "Closing should feel like a natural extension of a well-built conversation, not a separate or forced step." -Stacey O'Byrne "Sellers should address both their own and buyers' mental blocks, like fear of rejection or decision paralysis, to facilitate smoother closes." -Stacey O'Byrne "Focusing on serving rather than selling helps build trust, making the close feel more genuine and mutually beneficial." -Stacey O'Byrne Resources: Instagram: @pivotpointadvantage Free Strategy Session: text Success to 646.495.9867 Schedule a 15-minute call with Stacey: http://pivotpointadvantage.com/talktostacey If you’re ready to take yourself and your business to the next level and are interested in a coaching program that will get you there check out: http://pivotpointadvantage.com/iwantsuccess  Join an interactive environment to help you build the success you’ve always wanted with other like-minded, success-driven entrepreneurs, business owners, and sales professionals: https://facebook.com/groups/sellwithoutselling 

From "Sell Without Selling"

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