318 | Transforming a Simple Idea into a Business | with Liam Eriksson

In This Conversation We Discuss:[00:40] Intro[00:54] Jumping into Business Without Hesitation[01:51] Launching a Brand from a Simple Idea[05:26] Reinventing How Fragrances Are Sold[08:36] Turning a Vision into a Real Product[11:13] Episode Sponsors: StoreTester and Intelligems[14:26] Turning Free Samples into Sales[16:21] Using Starter Kits to Boost Conversions[19:58] Balancing a Startup and a Full-Time Job[22:03] Why Overcomplicating Business Holds You Back[24:44] Finding Success in What You Love Resources:Subscribe to Honest Ecommerce on YoutubeAward-winning colognes and candles guyfox.com/Follow Liam Eriksson linkedin.com/in/liamerikssonBook a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!