315 | Building a Lasting Ecommerce Brand | with Heather Florio

Heather Florio is the second-generation owner and CEO of Desert Harvest, a company pioneering sustainable solutions in pelvic and sexual health. Recognized by Authority Magazine as one of the Top 50 Women in Wellness and featured in Forbes as a top woman in business, Heather has spent over 30 years driving innovation in the industry. Under her leadership, Desert Harvest has transformed pelvic healthcare, funding medical research, launching science-backed products, and advocating for those suffering in silence. As a pelvic health specialist and "Sexpert," Heather shares her expertise globally, speaking on panels and at conferences to raise awareness about chronic pelvic health issues. In This Conversation We Discuss:[00:14] Intro[01:09] Developing products that align with brand mission[01:30] Identifying market gaps through personal experience[03:26] Building a business where people find their niche[04:53] Following Ecommerce industry shifts to stay ahead[06:45] Partnering with nonprofits for awareness [08:57] Evolving a brand’s online presence over decades[10:35] Selling online before Ecommerce platforms existed[12:00] Struggling with early web design tools [13:59] Navigating regulatory changes in Ecommerce[15:28] Episode sponsors: StoreTester and Intelligems [18:40] Using AI for customer acquisition & targeting[20:18] Optimizing for AI-driven recommendations[21:10] Adapting to AI-driven consumer research[25:41] Building consumer trust through education[27:01] Creating a brand connection that lasts Resources:Subscribe to Honest Ecommerce on YoutubeScientifically studied, all-natural supplements and skincare desertharvest.com/Follow Heather Florio linkedin.com/in/heather-florio-468822a4Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!