314 | Scaling Without Ads: Power of Word-of-Mouth | with Haley Weidenbaum

Haley Weidenbaum is the Co-Founder and CEO of Everhem, a custom window treatment brand simplifying the design process. After a decade as an interior designer in Los Angeles, Haley noticed a recurring pain point: window treatments were costly, inconsistent, and error-prone. In 2018, she and her husband Adam self-funded Everhem to offer an easy online solution for consumers and interior designers. Today, Everhem is a multi-million-dollar business with a less than 1% mistake rate, serving top designers and A-list clients like Amber Valetta, Bryce Dallas Howard, and Nacho + Blanca Figueras. Everhem has thrived beyond the pandemic boom, blending trend insights with exceptional craftsmanship, with every order still hand-sewn in Los Angeles. Haley’s expertise in design and entrepreneurship offers invaluable lessons for building customer-first businesses. In This Conversation We Discuss:[00:46] Intro[01:05] Understanding niche product offerings[01:37] Recognizing customer pain points[04:48] Building a brand from scratch[05:35] Hiring for sustainable growth[07:04] Turning ideas into execution[07:51] Creating a seamless user experience[10:38] Partnering with designers and influencers[14:03] Episode sponsors: StoreTester and Intelligems[17:13] Finding product-market fit organically[18:52] Standing out with craftsmanship[21:56] Balancing trade and consumer needs[23:28] Launching products from feedback[25:15] Streamlining the customer journey Resources:Subscribe to Honest Ecommerce on YoutubeWhere warmth meets sophistication. everhem.com/    Follow Haley Weidenbaum linkedin.com/in/haley-weidenbaum-85974b12   Book a demo today at intelligems.io/   Done-for-you conversion rate optimization service storetester.com/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!