313: You Can't Convert Who Can't Find You: How Clients Really Discover You

If you're showing up online, posting consistently, and still hearing crickets, this episode is for you. You may not have a sales problem at all. You may have a discoverability problem. In today's episode, Lori breaks down the very first stage of the client journey, Discover. This is the moment when your future clients realize you exist and start paying attention. Because no matter how good your offers, systems, or website are, if people cannot find you, none of it matters. You'll learn why discovery is not about shouting louder or being everywhere, and how visibility must change depending on your stage of business. From early-stage networking to strategic collaborations, SEO, podcast guesting, and scalable reach, this episode shows how clients actually find you and what may be blocking that path right now. What You'll Learn in This Episode: Why being great at what you do is not enough if the right people cannot find you What the discover stage of the client journey is really for, and why it comes before everything else How discoverability works in real life, including how clients actually find you through breadcrumbs How your visibility strategy should change based on your stage of business The common mistakes that keep experienced entrepreneurs invisible online If your business feels 'too full' but not fully aligned, let's talk.  Book a Profitable Path Alignment Call and I'll help you identify what to trim, what to refine, and what to elevate so you can expand sustainably - on your terms.