The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches
The Encore Entrepreneur offers business tips and strategies for midlife business owners. coaches, consultants and solopreneurs. Whether you're facing digital overwhelm, navigating new technology, or battling imposter syndrome, this podcast simplifies business, marketing, and entrepreneurship, making it accessible and actionable. Educational, motivational, and fun episodes offer guidance to help turn experience into success. If you remember typewriters, carbon paper, and bag phones, you're in the right place to help you build your dream business. The podcast episodes cover business strategies and tips including: *Branding and Visibility Through Speaking or Podcasts *Processes and Techniques to Grow Your Business *Identifying Your Ideal Client and Strategies to Attract Them *Using Social Media Platforms Effectively to Grow Your Business *All About Lead Magnets and Email Funnels and More! Each week a guest is featured sharing a tip, tool or expertise for growing your business. A companion episode will take a deep dive further into the theme for the week. Join us as we keep your marketing and business simple! And remember... it's never too late to build the business of your dreams!
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If your marketing feels like it’s falling flat - or you’re attracting clients who aren’t quite the right fit - you might not need more leads. You might need more alignment. In this episode of The Encore Entrepreneur, Lori shares the truth about ideal clients - and why defining your GEM client (Gravitational Pull, Emot
You didn’t start your business to undercharge and feel undervalued. But too many entrepreneurs price their services based on time, tasks, or what feels “reasonable,” especially when the work comes naturally. In this episode of The Encore Entrepreneur, we’re breaking down how that mindset limits your business growth and
Ever feel like you’re spinning in circles trying to figure out what kind of support your business actually needs? You're not alone - and no, more Googling isn’t the answer. In this episode, we break down the often - confused roles of coaches, consultants, service providers, and masterminds using a refreshingly simple f
Forget the perfect day - what if the secret to a lasting, joy-filled business is designing your ideal perfect week instead? In this episode of The Encore Entrepreneur, Lori challenges the classic “perfect day” exercise and introduces a more flexible, empowering approach: mapping out a week that truly works. Lori shares
288: The Truth About Success in Midlife: Are You Building the Life You Actually Want?
What if “having it all” isn’t about doing more — but about wanting less of what doesn’t matter? In this episode of The Encore Entrepreneur, Lori challenges the old definitions of success and invites listeners to think deeply about what they truly want in this season of life. It's not about chasing the next big thing —
Blogging isn’t dead—it’s evolving. In this episode, Lori shares why blogging still matters in 2025 and how one strong post can become the foundation for all your marketing. From improving visibility on Google to building trust with potential clients, blogging offers long-term benefits that social media posts just can’t
