The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches
The Encore Entrepreneur offers business tips and strategies for midlife business owners. coaches, consultants and solopreneurs. Whether you're facing digital overwhelm, navigating new technology, or battling imposter syndrome, this podcast simplifies business, marketing, and entrepreneurship, making it accessible and actionable. Educational, motivational, and fun episodes offer guidance to help turn experience into success. If you remember typewriters, carbon paper, and bag phones, you're in the right place to help you build your dream business. The podcast episodes cover business strategies and tips including: *Branding and Visibility Through Speaking or Podcasts *Processes and Techniques to Grow Your Business *Identifying Your Ideal Client and Strategies to Attract Them *Using Social Media Platforms Effectively to Grow Your Business *All About Lead Magnets and Email Funnels and More! Each week a guest is featured sharing a tip, tool or expertise for growing your business. A companion episode will take a deep dive further into the theme for the week. Join us as we keep your marketing and business simple! And remember... it's never too late to build the business of your dreams!
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Think doing it all yourself is the smartest way to save money and stay in control? Think again. In this episode of The Encore Entrepreneur, we’re unpacking the hidden costs of DIY business building - especially for midlife entrepreneurs who are ready for more ease, income, and impact. You’ll discover how doing everythi
If your offers feel a little all over the place - and your sales feel the same - you’re not alone. In this episode of The Encore Entrepreneur, we’re talking about why too many offers often lead to confusion, not conversion. You’ll learn why simplifying what you sell isn’t limiting - it’s liberating. We also talk about
If your discovery calls feel more like free coaching than client conversions, this episode will shift everything. We’re diving into the real reason your calls might be draining your energy and your sales - and what to do instead. In this episode, Lori walks you through how to choose the right type of discovery call bas
If your marketing feels like it’s falling flat - or you’re attracting clients who aren’t quite the right fit - you might not need more leads. You might need more alignment. In this episode of The Encore Entrepreneur, Lori shares the truth about ideal clients - and why defining your GEM client (Gravitational Pull, Emot
You didn’t start your business to undercharge and feel undervalued. But too many entrepreneurs price their services based on time, tasks, or what feels “reasonable,” especially when the work comes naturally. In this episode of The Encore Entrepreneur, we’re breaking down how that mindset limits your business growth and
Ever feel like you’re spinning in circles trying to figure out what kind of support your business actually needs? You're not alone - and no, more Googling isn’t the answer. In this episode, we break down the often - confused roles of coaches, consultants, service providers, and masterminds using a refreshingly simple f
