Midlife Business Academy - Business strategies for midlife entrepreneurs ready to grow and get more clients.
You're not starting from scratch — you're starting from experience. And now it's time to build a business that actually fits your life. If you're in your 50s, 60s, or beyond and ready to grow a coaching practice, rebrand your service business, or reinvent your next chapter — the Midlife Business Academy is your go-to space for clarity, clients, and practical strategy. You're in the right place if you've ever asked: How do I grow a business that fits my life in midlife? What stage of the client journey am I missing in my marketing? How do I get more aligned, long-term clients without hustling harder? How can I simplify and streamline instead of constantly starting over? What should my website or lead magnet actually be doing for me? Am I charging for tasks or for transformation? How do I use my energy, not just effort, to attract the right clients? What does it mean to run a business that supports your SOUL? Whether you're shifting out of corporate, scaling an encore business, or turning decades of experience into a new source of income, you'll get smart coaching, marketing strategies, and a fresh lens on what it really takes to succeed in midlife. Subscribe to the Midlife Business Academy for high-impact episodes that help you grow a sustainable, profitable business — one that feels deeply aligned with who you are today. Lori Lyons is a business strategist,digital marketing coach and website agency owner who helps entrepreneurs over 50 build profitable businesses that support the life they want now — not the other way around.
Show episodes
If you're showing up online, posting consistently, and still hearing crickets, this episode is for you. You may not have a sales problem at all. You may have a discoverability problem. In today's episode, Lori breaks down the very first stage of the client journey, Discover. This is the moment when your future clients
If you're not getting enough clients, it's probably not your offer - it's your audience's trust level. In this episode, Lori reveals why most business owners are selling to strangers and how to bridge the "trust gap" that keeps your followers from becoming clients. Lori reviews the TRUE framework - Trim, Refine, Upleve
In this Hot Seat Coaching episode, Lori talks with Dr. Adriana Kryviak, former foot and ankle surgeon turned functional medicine and emotional root-cause specialist. Adriana shares how she moved from Western medicine into functional medicine, and then into deep emotional work that ties together health, money, and relat
If your business feels "fine" but not fulfilling, you might be stuck in what Lori calls the Uplevel Gap - that quiet in-between space where your success has outgrown your systems, but you haven't yet built the structure for what's next. In this episode of The Midlife Business Academy, Lori walks through the "Uplevel +
Most midlife entrepreneurs think growth means adding more. More offers. More platforms. More moving parts. But real growth starts by trimming what no longer serves you and refining what still does. In this episode, Lori walks through the first two stages of the TRUE Framework, showing why Trim and Refine are the nonneg
How many times have you introduced yourself with "I help people…"? It sounds friendly, but it's also one of the most forgettable phrases in marketing. And worse - it quietly positions you as the assistant instead of the expert. In this episode of the Midlife Business Academy Podcast, Lori Lyons shows you why it's time
