Midlife Business Academy - Business strategies for midlife entrepreneurs ready to grow and get more clients.
You’re not starting from scratch — you’re starting from experience. And now it’s time to build a business that actually fits your life. If you're in your 50s, 60s, or beyond and ready to grow a coaching practice, rebrand your service business, or reinvent your next chapter — the Midlife Business Academy is your go-to space for clarity, clients, and practical strategy. You’re in the right place if you’ve ever asked: How do I grow a business that fits my life in midlife? What stage of the client journey am I missing in my marketing? How do I get more aligned, long-term clients without hustling harder? How can I simplify and streamline instead of constantly starting over? What should my website or lead magnet actually be doing for me? Am I charging for tasks or for transformation? How do I use my energy, not just effort, to attract the right clients? What does it mean to run a business that supports your SOUL? Whether you're shifting out of corporate, scaling an encore business, or turning decades of experience into a new source of income, you’ll get smart coaching, marketing strategies, and a fresh lens on what it really takes to succeed in midlife. Subscribe to the Midlife Business Academy for high-impact episodes that help you grow a sustainable, profitable business — one that feels deeply aligned with who you are today. Lori Lyons is a business strategist,digital marketing coach and website agency owner who helps entrepreneurs over 50 build profitable businesses that support the life they want now — not the other way around.
Show episodes
What do 300 podcast episodes teach you about business, strategy, mindset, and what really matters when you’re building something meaningful in midlife? In this kickoff to the next season of the Midlife Business Academy, I’m pulling back the curtain on the ten biggest lessons I’ve learned from three hundred episodes - l
Midlife entrepreneurs aren’t playing by the old rules - and your business strategy shouldn’t either. In this milestone episode, The Encore Entrepreneur officially becomes The Midlife Business Academy - a podcast designed specifically for business owners in their 50s, 60s and beyond who are building smart, sustainable,
299: Is Your Business Evolving With You? (And What It Really Means to Build the Business of Your Dreams)
You built this business with passion, drive, and vision. But if that vision doesn’t quite fit anymore, you’re not alone - and you’re not failing. You’re evolving. In this powerful episode, Lori shares what it really means to build the business of your dreams - especially in midlife. She talks about how life changes lik
298: Stop Reinventing - Start Re-aligning: Why Your Business Might Just Need a Tune-Up, Not a Total Tear-Down
If your go-to solution for business friction is to scrap it all and start fresh, you’re not alone - but you might be missing your best opportunity for real growth. In this episode, Lori unpacks the reinvention trap that midlife entrepreneurs often fall into and reveals why your next best move might not be a pivot - it
In this fiery and deeply personal episode, Lori shares on what’s really going on behind the scenes in the world of online business - and she doesn’t hold back. From sneaky email signups and fake spam reports to the rise of “Visibility Vultures” who dazzle online but create chaos offline, Lori shares what it truly means
When your business strategy starts to feel heavy, awkward, or just plain “off,” it’s easy to assume you’re burned out or losing your edge. But what if the real problem isn’t you - it’s that your strategy hasn’t evolved with you? In this episode of The Encore Entrepreneur, Lori explores why proven formulas can suddenly
