Midlife Business Academy - Business strategies for midlife entrepreneurs ready to grow and get more clients.
You’re not starting from scratch — you’re starting from experience. And now it’s time to build a business that actually fits your life. If you're in your 50s, 60s, or beyond and ready to grow a coaching practice, rebrand your service business, or reinvent your next chapter — the Midlife Business Academy is your go-to space for clarity, clients, and practical strategy. You’re in the right place if you’ve ever asked: How do I grow a business that fits my life in midlife? What stage of the client journey am I missing in my marketing? How do I get more aligned, long-term clients without hustling harder? How can I simplify and streamline instead of constantly starting over? What should my website or lead magnet actually be doing for me? Am I charging for tasks or for transformation? How do I use my energy, not just effort, to attract the right clients? What does it mean to run a business that supports your SOUL? Whether you're shifting out of corporate, scaling an encore business, or turning decades of experience into a new source of income, you’ll get smart coaching, marketing strategies, and a fresh lens on what it really takes to succeed in midlife. Subscribe to the Midlife Business Academy for high-impact episodes that help you grow a sustainable, profitable business — one that feels deeply aligned with who you are today. Lori Lyons is a business strategist,digital marketing coach and website agency owner who helps entrepreneurs over 50 build profitable businesses that support the life they want now — not the other way around.
Show episodes
Today’s clients don’t want a pitch - they want proof. In this episode, Lori shares why testimonials are the modern form of word-of-mouth marketing and how they can become your most persuasive sales tool. You’ll learn how to collect, craft, and showcase testimonials that build credibility, establish emotional connection
Still trying to convince people to work with you using words alone? There’s an easier way—and it starts with proof. In this solo episode of Midlife Business Academy, Lori breaks down the power of social proof. Social proof is your quiet salesperson that builds credibility before you ever get on a call. You’ll learn how
303: Overcoming Self-Doubt & Building Confidence: How Midlife Entrepreneurs Stay Consistent and Grow Online (Live Coaching)
In this live Coaching episode, Lori sits down with long-time friend and EFT practitioner Cyrus Bush for a laser-focused coaching session. Cyrus, a retired hospital chaplain turned mindset coach, has been helping people release limiting beliefs and negative self-talk through Emotional Freedom Techniques (EFT) since 2018
Still trying to build your business using strategies that don’t feel quite right anymore? You’re not alone - and you’re not doing it wrong. The rules have changed, especially if you’re building a business in midlife. In this episode of Midlife Business Academy, we’re throwing out the outdated playbook and exploring wha
What do 300 podcast episodes teach you about business, strategy, mindset, and what really matters when you’re building something meaningful in midlife? In this kickoff to the next season of the Midlife Business Academy, I’m pulling back the curtain on the ten biggest lessons I’ve learned from three hundred episodes - l
Midlife entrepreneurs aren’t playing by the old rules - and your business strategy shouldn’t either. In this milestone episode, The Encore Entrepreneur officially becomes The Midlife Business Academy - a podcast designed specifically for business owners in their 50s, 60s and beyond who are building smart, sustainable,
