The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches
The Encore Entrepreneur offers business tips and strategies for midlife business owners. coaches, consultants and solopreneurs. Whether you're facing digital overwhelm, navigating new technology, or battling imposter syndrome, this podcast simplifies business, marketing, and entrepreneurship, making it accessible and actionable. Educational, motivational, and fun episodes offer guidance to help turn experience into success. If you remember typewriters, carbon paper, and bag phones, you're in the right place to help you build your dream business. The podcast episodes cover business strategies and tips including: *Branding and Visibility Through Speaking or Podcasts *Processes and Techniques to Grow Your Business *Identifying Your Ideal Client and Strategies to Attract Them *Using Social Media Platforms Effectively to Grow Your Business *All About Lead Magnets and Email Funnels and More! Each week a guest is featured sharing a tip, tool or expertise for growing your business. A companion episode will take a deep dive further into the theme for the week. Join us as we keep your marketing and business simple! And remember... it's never too late to build the business of your dreams!
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Sales and Marketing - two words that tend to bring out the dread in business owners! Let's make it simple for you! Today, Lori explores the critical relationship between sales and marketing in building a strong business foundation. She explains that marketing attracts the right clients, while sales convert them into pa
269: Are Your Legal and Financial Foundations Strong Enough to Support Your Business?
In this episode of "The Encore Entrepreneur," Lori Lyons continues her "Building a Strong Foundation" series, focusing on the critical legal and financial aspects of running a business. Lori emphasizes the importance of choosing the right business structure, such as sole proprietorship, LLC, S Corp, or C Corp, to prote
In this episode of "The Encore Entrepreneur" podcast, Lori introduces a new series titled "Building a Strong Foundation: The Cornerstones of a Thriving Business." Lori discusses the essential elements for a solid business foundation, emphasizing legal protections, financial stability, marketing clarity, sales systems,
In this episode of "The Encore Entrepreneur," Lori Lyons tackles the mindset surrounding age in business and technology. She challenges the belief that one can be "too old" to learn new skills, emphasizing that age should be seen as an asset. Lori shares personal stories, like learning to build websites at 52 and getti
In this episode of The Encore Entrepreneur podcast, Lori guides midlife entrepreneurs in setting achievable goals for the new year. She emphasizes reflecting on the past year’s successes and challenges, revisiting the core motivations behind their businesses, and conducting a year-end business review. Lori shares her o
265: Get Ready for Hot Seat Coaching: Real Solutions for Real Entrepreneurial Challenges!
In this New Year update of The Encore Entrepreneur Podcast, Lori Lyons announces exciting changes aimed at better serving midlife and encore entrepreneurs. The podcast will shift from an interview-based format to a more educational approach, featuring hot seat sessions, coaching, and audits. Lori introduces the Midlife
