308: Stop Saying "I Help" – How to Speak Like the Expert You Are

How many times have you introduced yourself with "I help people…"? It sounds friendly, but it's also one of the most forgettable phrases in marketing. And worse - it quietly positions you as the assistant instead of the expert. In this episode of the Midlife Business Academy Podcast, Lori Lyons shows you why it's time to ditch "I help" and how to replace it with powerful, client-attracting language that instantly boosts your credibility. You'll learn how to speak with authority, confidence, and clarity so your message finally sounds as strong as your results. What You'll Learn Why "I help" language sounds soft, not strategic How it positions you as a helper instead of a leader The easy language shifts that instantly create authority Real-world examples of "I help" makeovers that work How to use woo-based language that's clear, grounded, and results-focused Key Takeaways "I help" gives assistant energy, not expert energy. Clients don't hire helpers - they hire leaders who create results. Replace "I help" with phrases like "Clients hire me to…" or "I create…" Woo is welcome, but it needs a why - tie it to a tangible benefit. The words you use shape how people see your expertise. Connect with Lori Ready to talk about your business with clarity, confidence, and authority? Book your Profitable Path Alignment Call at talkwithlori.com