305: When Your Clients Do the Talking: The Power of Testimonials

Today’s clients don’t want a pitch - they want proof. In this episode, Lori shares why testimonials are the modern form of word-of-mouth marketing and how they can become your most persuasive sales tool. You’ll learn how to collect, craft, and showcase testimonials that build credibility, establish emotional connection, and pre-sell your offers before you ever get on a call. Lori breaks down the four types of testimonials every entrepreneur needs -  results-based, experience-based, relationship, and emotional -  and how each one connects to a different part of your buyer’s brain. She also explains how new business owners can start gathering powerful testimonials even before landing their first paying clients, and how to turn that feedback into an authentic brand reputation. By the end of the episode, you’ll know how to turn your clients’ stories into your business’s most powerful marketing engine and why proof beats pitch every single time. 🔑 In this episode, you’ll learn: Why testimonials are the new form of social proof and how they build trust faster than any sales pitch The 4 types of testimonials every business needs (and how to use them strategically) How to collect powerful testimonials even if you’re brand new Where to showcase testimonials so they actually convert Why believability beats perfection and how to make your proof relatable and real Bonus Tip (not in the episode): Pair every testimonial with a clear call-to-action. When someone reads proof of transformation, they’re primed to take the next step - guide them where you want them to go. Listen now and start turning your clients’ words into your business’s most persuasive marketing tool. Let’s turn clarity into clients - schedule your Profitable Path Blueprint Call today. If you’re struggling to get clients to trust you before they buy, your marketing’s missing one thing - social proof. Learn how to collect, create, and leverage it inside the Social Proof Mastery course HERE. Podcast listeners save $150 with code SOCIAL150