304: Drink Yourself to Trust with Sri Kaza

https://youtu.be/x9I054pknWM Sri Kaza, serial CEO (most recently of BriteCap Financial) and author of Un-Convention: A Small Business Strategy Guide, joins me to share how unconventional thinking and the Trust Equation Framework can transform client relationships and small-business strategy. Sri explains how he discovered entrepreneurship through his own career, from Y2K programmer to global sales executive to CEO, and why developing people is at the heart of his personal “Why.” We explore Sri’s memorable experience selling software in Japan—where karaoke, izakayas, and takoyaki roulette taught him more about trust than any sales manual—and how David Maister’s Trust Equation Framework — credibility × reliability × intimacy ÷ self-interest — later helped him make sense of it. Sri also unpacks the principles behind his book Un-Convention: why small businesses can leverage their proximity to customers, nimbleness, and purpose to outperform bigger competitors, and how to avoid “empty-calorie” expansion by focusing on the right customers. --- Important Links: Sri’s LinkedIn Sri’s website