#303 Matt Kelly - He Scaled an Ecom Brand to $20M+ (Here's How)

Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZs Apply to Work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ Guest: https://www.youtube.com/channel/UCRgqOS5NfE9KivsZ2b9QU4Q (00:00) Preview and Intro (02:48) Why Matt Built a Team Instead of Going Solo   (05:16) Losing Creativity as the Business Grew   (08:22) Moving to a Unit Economics Business Model   (11:50) Equity Dilution and Planning for an Exit   (13:04) How Much Do Investors Really Help?   (15:01) The Biggest Drivers Behind Spacegoods’ Growth   (16:12) Shifting from Meta Ads to Influencers and YouTube   (17:43) Founders as the Face of the Brand?   (20:58) Is Community Building Actually Worth It?   (26:56) Why E-Commerce Is Harder Than Agencies or Info Products   (30:54) The Truth About High-Ticket Dropshipping   (33:24) Three Ways to Scale an E-Commerce Brand   (33:43) Why Retail Margins Can Beat DTC   (36:16) Challenges of Expanding into the U.S. Market   (41:01) Spending £500k a Month on Ads   (46:07) Struggles with Managing a Team   (49:26) Keeping Top Talent and Avoiding Corporate Culture   (53:14) Why Matt Wants to Leave the UK Support the show