302: Midlife, Marketing, and Making It Work: Why the Rules Have Changed

Still trying to build your business using strategies that don’t feel quite right anymore? You’re not alone - and you’re not doing it wrong. The rules have changed, especially if you’re building a business in midlife. In this episode of Midlife Business Academy, we’re throwing out the outdated playbook and exploring what really works when you're running a business in your 40s, 50s, and 60s. This is where strategy meets season of life - and where you get permission to do it your way. In this episode, you’ll learn: Why midlife business owners are wired differently - and why that matters The outdated rules we were taught (and what to believe instead) What the Typewriter Generation needs from modern marketing 6 new rules for growing a business that actually fits your life Why alignment, not hustle, is the new business currency Book a Profitable Path Blueprint Call – for midlife entrepreneurs ready to build a business that fits If this episode resonates, share it with a fellow business owner who’s ready to stop hustling and start building with intention.