301 | Crafting Green Products That Actually Work | with Jennifer Harper

Jenn Harper is a beacon of innovation in beauty and philanthropy. She’s not just a name in the beauty industry; she's a revolution. An award-winning social entrepreneur and international speaker, Jenn is the trailblazing founder and CEO of Cheekbone Beauty Cosmetics—a brand that has gracefully painted the ideals of sustainability and inclusion onto a global canvas.  From its inception in 2015, Jenn has nurtured Cheekbone Beauty into a B. Corp Certified force, now gracing the shelves of Sephora Canada and 550 JCPenney locations across the USA.  Jenn's journey with Cheekbone began as a digitally native, direct-to-consumer brand that took pride in its commitment to reducing environmental impact and supporting Indigenous communities. Her formidable leadership made sure Cheekbone stood out not only for its stunning products but also for its ethical backbone—it became a symphony of transparency, philanthropy, and support for women and youth.  To date, over $250,000 have been donated to philanthropic causes, testament to Cheekbone's core values. Cheekbone's prestige has been hard-earned.  In 2019, Jenn Harper made a confident appearance on Canada's Dragon's Den, the nation's equivalency of Shark Tank. While she turned down offers, her unwavering resolution steered Cheekbone towards exponential growth.  Regularly sought after for her insights, Jenn weaves her narrative as both a woman and a representative of North America's Indigenous peoples, substantiating the importance of these values in today's business ecosystem.  In 2022, she was listed among the 100 Women of Influence by Entrepreneur Magazine—a list graced by the likes of Jennifer Lopez and Kim Kardashian. And importantly, in 2023, Jenn was conferred an Honorary Doctorate degree from the Goodman School of Business at Brock University. This honorary degree recognized her unwavering dedication to community betterment and adamant endeavors in championing sustainability. In This Conversation We Discuss:[00:40] Intro[01:26] Shaping a business inspired by social impact[02:51] Navigating ecommerce highs of 2015 and 2016[03:55] Imperfect launches of chasing perfection[05:04] Balancing ideals with realistic beginnings[06:40] Validating ideas before building products[07:19] Growing customer loyalty with transparency[09:15] Shifting focus from story to product performance[10:08] Building customer trust through action[11:11] Connecting with communities for brand growth[13:07] Understanding customers for tailored messaging [15:35] Episode Sponsors: StoreTester and Intelligems[18:47] Using media opportunities to boost Ecommerce[20:45] Focusing on local markets before expanding[21:56] Inspiration from great company success stories[22:47] Rewarding customers during the holiday season[24:04] Preparing for successful product launches ahead[25:10] Crafting authentic and digestible brand narratives[26:04] Creating exclusive bundles from customer insights[27:40] Connecting customers to ethical beauty choices Resources:Subscribe to Honest Ecommerce on YoutubeIndigenous owned cosmetics brand cheekbonebeauty.com/Follow Jennifer Harper linkedin.com/in/jenn-harper-0b200a23/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!