3 Innovation Decision Traps That Kill Breakthrough Ideas (And How to Avoid Them)

24 Jun 2025 • 14 min • EN
14 min
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Every breakthrough innovation starts the same way: everyone thinks it's a terrible idea. Twitter was dismissed as “breakfast updates.” Google looked “too simple.” Facebook seemed limited to “just college kids.” Yet these “stupid ideas” became some of the biggest winners in tech history. After 30 years making innovation decisions at Fortune 100 companies, I've identified […]

From "Killer Innovations with Phil McKinney - A Show About Ideas Creativity And Innovation"

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