293: Communicate in Soundbites with Nathan Miller

https://youtu.be/wrIFxgnkJ1A Nathan Miller, Founder and CEO of Miller Ink, is on a mission to help organizations communicate clearly and strategically—especially in moments of high stakes and crisis. We explore Nathan’s journey from diplomacy and speechwriting at the UN to launching one of California’s top crisis communication firms. He shares the Miller Ink Communications Framework, which anchors every campaign with a clear objective, a targeted audience, and a compelling message. Nathan breaks down how to craft memorable messaging using the 3 Cs (Clear, Concise, Compelling) and the 3 S’s (Stories, Statistics, Soundbites). He also reveals how to build a reputation-driven business, navigate hiring decisions, and future-proof your communications in a rapidly changing media landscape. --- Communicate in Soundbites with Nathan Miller Good day, dear listeners. It's Steve Preda here with the Management Blueprint and my guest today is Nathan Miller, founder and CEO of Miller Ink. and he's also a seasoned communication strategist with deep experience in business, government, diplomacy, crisis management and issue advocacy. Nathan, welcome to the show. Thanks for having me, Steve. It's great to be here. Well, it's good to have you. And I've got some questions I'm really curious about that I want to ask you. And starting with my favorite one, what is your personal “Why” and what are you doing to manifest it in your business? My personal “Why” really is a couple of things. One, our business makes a huge impact for a lot of people and to feel that impact every day is tremendous and it gives me a lot of satisfaction and pride. The people who work for Miller Ink., the people who work here and launched their careers through this company, our clients, every day you get to be in rooms with people who are solving problems, addressing challenges, navigating different challenges, and helping them get to a better place is incredibly gratifying. You want to be somebody who's of service in that way. We do a lot of advocacy and mission-driven work as well as an agency. I've done a lot of work on behalf of the Jewish community and the State of Israel, which has also been very meaningful. And for me, the most important personal “Why” is I have three kids and so much of what I do is really for them. And that is really one of my big North Stars in life. Yeah, well, lots of meaningful stuff in your life. And you left the UN Security Council, where you were a writer, to become a PR entrepreneur. So tell me about this journey. The journey was crazy. My career began, I got a master's in public policy here at UCLA. I went to Europe for a little bit. I worked in Brussels with the EU institutions there at a think tank. And then I came back and I worked at a PR firm in LA for a couple of years early in my career. I got a job as the chief speechwriter for Israel's mission to the UN. And it was a crazy time to be doing that job. I was really young, and it was the outbreak of the Arab Spring. A lot of different things that were happening in the Middle East and in the world. So, fascinating moment. And I did that job for three years. And at that point, my now wife and I were dating, and she was in LA and I was in New York, and we had to figure out a place to be. So I said, you know what, I'm gonna come back. And I think I have a problem with authority is what I learned working in big institutions in different ways. And I like to be able to set the pace of what I do. And so I say, every entrepreneur has a different cross that they're trying to not bear. And for me, it was really having control of my own destiny, and that mattered a lot to me. So I was a young guy. I saw communications changing rapidly, really rapidly. When I started at the UN, then the ambassador, Susan Rice, they asked her if she was on Twitter and she said, I don't do diplomacy by haiku. And that was like a funny thing.