#291: We Were DAYS Away From Ditching CrossFit.

You heard it here first. On this raw, honest episode of Process Podcast, Ed and Izzy pull back the curtain on the biggest, most controversial decision they almost made: completely abandoning CrossFit. For months, we were struggling. Public perception, internal challenges, and a feeling of being stuck led us to the brink of a complete methodology overhaul. We were literally days away from making a monumental shift that would have redefined everything you know about Coastal Fitness and Process Programming. What changed our minds? 🤔 This episode dives deep into: - The Unseen Struggles: Why CrossFit's future felt uncertain and how market realities pushed us to the edge. - The Breakthrough Research: What our community really wants, and why our assumptions about your training motivations were wrong. - The Power of 1% Changes: How re-evaluating our business, from onboarding to community events, proved to be the game-changer. - Team Transitions & Podcast Evolution: Get the inside scoop on recent team changes and how this podcast is leveling up with Izzy as co-host and exciting new series formats. - A Major Life Update: Ed shares some big personal news that will change everything! Tune in for the full story. Don't miss this one!