#284: What You REALLY Need to Know About Paid Ads Before You Start

Wondering if you’re ready to invest in paid ads for your business?  Megan Shields, CEO of ChimeHouse Media, joins me to break down everything you need to know about transitioning from organic marketing to paid advertising. In this episode, we discuss how to recognize the right moment to start running ads, the common pitfalls that can drain your budget, and how ads can become your secret weapon for building a strong email list. Megan shares her expertise on why paid ads aren’t a one-size-fits-all solution and how to avoid the rookie mistakes that could cost you. We also dive into the ways ads can help you fast-track your audience growth and ensure you’re setting yourself up for success—without wasting precious dollars. If you’re on the fence about paid ads or looking for ways to scale your business and boost your email list, this episode is packed with actionable insights that will guide your next move. In this episode, you’ll learn:How to know when it’s the right time to move to paid adsThe biggest mistakes people make when starting out with paid advertisingHow ads can help you build your email list and grow your audienceWhy paid ads aren’t a “set it and forget it” strategyMegan’s top tips for getting the most out of your ad budget Grab your notebook, hit play, and get ready to dive deep into the world of paid ads with Megan Shields!  Resources mentioned: Learn more about the Sprint Course Collective here! Rate, Review, & Follow on Apple Podcasts “I"m loving what Jan brings to the table with No BS Business School,” <– If that sounds like you, please take a moment to rate and review my show! Your feedback helps me reach more powerhouse women like you and guide them toward building thriving businesses while keeping their sanity intact. Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what really hit home for you in this episode! Also, if you haven’t done so already, make sure to hit that follow button. I"ve got loads of bonus content coming your way, and you won"t want to miss out. So, go ahead and hit follow now!