The Business of Good

Updated: 02 Oct 2025 • 350 episodes
janditchfield.co

Build a business that cares for the world as much as you do. The Business of Good is the go-to podcast for purpose-driven entrepreneurs, nonprofit leaders, and fundraisers who want to grow their revenue, expand their impact, and lead with integrity. Hosted by award-winning business strategist and modern-day philanthropist Jan Ditchfield, each episode shares real stories and proven strategies for purpose-led growth, ethical marketing, and creating a legacy you’re proud of. Whether you’re just starting out, scaling your vision, or redefining success on your own terms, you’ll find the tools, inspiration, and community to build a business—and a life—that gives back every day. Subscribe and join the next generation of leaders using their work to change the world.

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Ever wondered what really happens at a business retreat? In this episode, I’m taking you behind the scenes of my annual Legacy Mastermind Retreat — three days of courage, visibility, connection, and transformation. You’ll get a sneak peek into how I structure the retreat, the guest experts joining us, and the little to

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If you’ve been in the nonprofit space for any length of time, chances are you’ve been handed advice that sounded inspiring… but in practice left you spinning your wheels. I know I have. In fact, there are four pieces of advice I’ve heard over and over again that I believe are more harmful than helpful — especially if y

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Sales copy can make or break your business. For years, I wrote all of mine—emails, opt-ins, and sales pages—and I thought I was doing just fine. But here’s a hard truth I had to face... even good DIY copy was holding me back. For the first time, I hired a professional copywriter, and the results were game-changing. In

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If you’ve ever spent hours pulling together a nonprofit newsletter — only to feel like no one’s reading it — you’re not alone. For years, I felt the exact same way. Back when I was leading a nonprofit, the newsletter was my least favourite task. Month after month, I’d open up Mailchimp, stare at that empty template, an

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Ever freeze up when it’s time to write a sales page, record a podcast, or share something on social — and suddenly you can’t think of a single story to tell?  You’re not alone.  Stories are the heart of marketing and sales, but without a system, they’re easy to forget. In this episode, I’m sharing the exact process I u

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I love a good quiz!  But not the kind you find in the back of a magazine — the kind that gives you real clarity about your next move as a nonprofit leader. When I was running my first nonprofit, I spent years hustling for growth in all the wrong places. I was chasing grants, pulling off big events, and working myself t

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