270. Embracing the “Experiment” in The Content Experiment

The Content Experiment Podcast is back with a fresh new approach! I'm taking you behind the scenes as I launch a 6-month experiment (finally living up to the "experiment" part of my business and podcast name!) where I'm building an online shop (of sorts) with digital products while continuing my one-to-one fractional CMO services.I'm showing you exactly what I'm doing and how it's working. I've noticed too many “experts” teaching without actually doing the work themselves, and I'm tired of it. Sure, their businesses are doing the work, but those teaching are the faces of their business; they’re not actually the ones doing the work. So I'm sharing my real journey – including the challenges I've faced with client work and why I need to create revenue that doesn't solely depend on one-to-one clients. You'll hear about my partnership with Destini Copp, my actual strategies for growing my email list and shop, and yes – I'm even considering sharing real revenue numbers (that part makes me nervous!). If you're over the fluff and ready for some honest talk about balancing client work while creating new revenue streams, this is for you. I'm not following someone else's playbook – I'm experimenting, measuring, and adjusting in real time, and taking you along for the ride. Listen to my episode on Destini's podcast here!