The Content Experiment Podcast
The Content Experiment Podcast is a podcast for service-driven business owners who know that content is important but there’s also so much more to marketing and business growth. Here we talk about showing up for your audience in a way that they want to hear and in a way that’s sustainable for you. This might mean publishing a weekly podcast or blog, but it also means paying attention to your email list, leveraging other people’s audiences, building relationships, and getting over the limiting mindsets that often hit when we’re reaching for the next level in our business.
251: Content Strategy Foundations: Building a Solid Base
Your business isn’t one-size-fits-all; the way you market shouldn’t be either. We’re constantly inundated with year-long marketing plans and lists of content ideas that “everyone” can use. But really, your business, clients, and offers are incredibly unique… the way you market your business should be too. This week on
Celebrating Episode 250 with a Change
A lot can happen in 4 years and 250 episodes. I’m thrilled to be here and in awe at how much things have changed over the years. This week, I’m announcing a little change that’s going to happen here at The Content Experiment, the podcast, as I look toward how The Content Experiment, the business, is also shifting and
The Must-Do's in Your Business
There’s a lot on your plate and it can feel like you’re simply spinning plates, instead of growing your business. But we don’t have to do it all. And honestly, we shouldn’t. That said, there are still things that every business owner should do on a regular basis, both for their marketing and visibility and for other
How to Take Time Away (Without the Stress)
If you’re a business owner, taking time away from work can feel really challenging. And if you’re a service provider with regular deliverables for your clients, it might feel impossible. That’s not the case, especially with some careful planning and a good amount of communication with your clients. I’ve done it sever
Marketing, Minus Social Media with Maggie Gentry
Is social media something you can take or leave? It can definitely be a time-suck if you get stuck in the scroll or you’re not using it effectively. I’ve often said that you should have a presence on social media, especially if you’re an online business. This week on the podcast, guest Maggie Gentry proves me wrong!
What Working with Marketing Support Looks Like
Content is important to online businesses because it helps you to showcase your thought leadership and stay in front of your audience. But it’s also really time-consuming to do all the behind the scenes work on your content. Hiring someone to help you can get a big chunk of your marketing off your plate. If you’ve n