263 - The Customer Hero Mindset Shift (Aditya Vempaty, MoEngage)

Aditya Vempaty is VP of Marketing at MoEngage. MoEngage is a consumer engagement platform used by 1350+ consumer brands globally. $180M funding, 869 ppl. Here’s what we cover: 02:46 Team Structure and Regional Dynamics - including why one PMM reports under the CEO 05:33 Steering the Ship & Gaining Buy-In for Strategic Initiatives 11:10 The Role of Customer Feedback in Marketing 13:48 Repositioning MoEngage in a Changing Market 16:32 Navigating AI in Customer Engagement 19:33 Positioning and Storytelling Across Regions 26:52 Cultural Nuances in Storytelling e.g. India versus US 28:07 The Importance of CEO Buy-In 30:43 Customers as your Heroes and why that's such an important mindset shift 43:47 The Nuances of AI in Marketing - Aditya's hot take Aditya on LinkedIn: ⁠⁠linkedin.com/in/adityavempaty MoEngage: ⁠⁠⁠⁠www.moengage.com Subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter. Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠⁠ Newsletter: ⁠⁠⁠One Insight