Building With Buyers: Startup Marketing and Growth Fueled By Customers

Mark Schaefer is keynote speaker, university educator, futurist, and bestselling author of books like Marketing Rebellion, Audacious, and most recently How AI Changes Your Customers. Mark also joined me a couple years ago, listen to Ep. 132: How AI Is Changing Marketing Forever & Why Creativity Matters More. Here’s wha

After 5+ years working with early and growth stage companies, I created the Customer Insights Roadmap, a 4-phase process that helps founders/CEOs and their teams understand their customers deeply, translate those insights into clear and compelling positioning and messaging, and then scale growth in a way that works for

So ya know how I’m exploring the role that customers play in helping companies build to their next level of growth? My goal is to invite on more superstar customer marketers and this episode is no exception. Why such an obsession with customer marketing? people don’t stop to consider how important their customers are;

I reached out to Denny Hollick on GrowthMentor as a mentee. Denny was a good match because I wanted to ask him some questions I’ve had for a while around customer marketing and customer advocacy. Yes, most people agree that understanding customer needs can transform product development, but what’s often overlooked is h

Lately, I’ve been intrigued by “State of The” reports. Many of them are examples of what good content looks like. Tommy Walker created his State of (Dis)Content report so naturally I wanted to learn exactly how he did it. Tommy is founder at The Content Studio. The Content Studio is a content marketing consultancy focu

Shoshana Kordova joined me to talk about some of my favorite customer research and insights topics, she's founder of Peel Product Marketing and 3X founding product marketer with over a decade of journalism experience. Here’s what we cover: How does your journalism background help you with customer research; There are m