Building With Buyers: Startup Marketing and Growth Fueled By Customers
You're a startup founder. You think your product is amazing and feel like more people should be buying. But the road is long and slow. It feels like you're stuck. There's always one thing I ask: have you talked to your customers? This is a show about startup growth that explores the role that customers play in helping startups build to their next round. Hosted by Anna Furmanov. Anna turns customer insights into compelling positioning and messaging, visit furmanovmarketing.com to learn more.
Show episodes
If you're in the US, Happy Thanksgiving. When I look back at 2025, one thing is very clear: my clients taught me more than any book, course, or conference ever could. Here are the six lessons I learned from the leaders I worked with this year. Subscribe to Building With Buyers on Apple or Spotify or wherever you like t
Aditya Vempaty is VP of Marketing at MoEngage. MoEngage is a consumer engagement platform used by 1350+ consumer brands globally. $180M funding, 869 ppl. Here’s what we cover: 02:46 Team Structure and Regional Dynamics - including why one PMM reports under the CEO 05:33 Steering the Ship & Gaining Buy-In for Strategic
262 - What Happened When We Brought Our Customer Into Our Strategy Meeting (Jess Cook, Vector)
Jess Cook is Head of Marketing at Vector. Vector is the only way to build ad audiences by name. Contact-based ads platform so your ads reach the right people (those that want to buy). Here’s what we cover: 02:39 Understanding Vector's (new!) Positioning 05:30 Customer-Centric Growth Strategies 08:16 Repositioning and M
261 - Why The Road Is Paved With Forgotten Strategic Narratives (Anthony Pierri, FletchPMM)
Anthony Pierri helps founders market hard-to-market products as Co-Founder and Partner at FletchPMM. We're both in the Chicago area, Anthony is just a (trail) bike ride away. I asked Anthony to join me for round 2, also listen to Ep. 199 “Why Your Homepage Is A Great Predictor of Your Startup's Future Success...Or Fail
260 - How Gamification In Customer Marketing Is Evolving (Mark Huber, VP Marketing at UserEvidence)
Mark Huber is VP of Marketing at UserEvidence. UserEvidence is a Customer Evidence Platform that lets you collect feedback, curate success stories, and create content that credibly proves the value of your product. Don’t beg for case studies. Get customer proof at scale. Mark and I are both Navattic advisors. Here’s wh
259 - Former Therapist: How To Unravel The Emotion Behind Purchase Decisions (Your Buyers Aren't Logical)
This is a geeking out episode. If you love customer research as much as I do and know how important it is for marketing and business growth, this is the episode you'll want to hear. Hannah Shamji is a former Therapist and now Consumer Psychology Researcher. Hannah digs deep to uncover the emotional and psychological re
