262 - What Happened When We Brought Our Customer Into Our Strategy Meeting (Jess Cook, Vector)

Jess Cook is Head of Marketing at Vector. Vector is the only way to build ad audiences by name. Contact-based ads platform so your ads reach the right people (those that want to buy). Here’s what we cover: 02:39 Understanding Vector's (new!) Positioning 05:30 Customer-Centric Growth Strategies 08:16 Repositioning and Messaging Evolution 11:04 Incorporating Customer Feedback and why we brought our customer into our strategic company meeting 14:05 The Role of Research in Marketing 16:37 Building Ad Audiences by Name 19:18 Our Creative Process Behind the Brand 22:09 On Launching the Podcast with the CEO - we fly down to Florida and film in the studio 26:47 Focused growth channels 28:04 Creativity that stems from customer research and insights 30:42 Sabrina Carpenter's hairbrush microphone 34:06 My favorite customer interview question 38:30 Customer marketing plays at Vector 41:46 Our influencer marketing experiment results 46:47 Leveraging AI in Marketing 51:11 Innovative SEO Strategies we're using Jess on LinkedIn: ⁠linkedin.com/in/jesscook-contentmarketing Vector: ⁠www.vector.co Subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter. Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠ Newsletter: ⁠⁠One Insight