261 - Why The Road Is Paved With Forgotten Strategic Narratives (Anthony Pierri, FletchPMM)

Anthony Pierri helps founders market hard-to-market products as Co-Founder and Partner at FletchPMM. We're both in the Chicago area, Anthony is just a (trail) bike ride away. I asked Anthony to join me for round 2, also listen to Ep. 199 “Why Your Homepage Is A Great Predictor of Your Startup's Future Success...Or Failure.” Here’s what we cover: “Let’s fix your confusing positioning” why you changed the copy on your homepage; Positioning, messaging, how do you get the entire company marching to the same beat, especially larger companies; After you help companies with their positioning and messaging, do they stick to it? Do they go back to their old ways? Why might this happen; You don’t recommend outsourcing talking to customers BUT founders and marketers don't know how, so what's the solve here, let's talk this out; Segmentation old way versus new way. Anthony on LinkedIn: www.linkedin.com/in/anthonypierri FletchPMM: www.fletchpmm.com Subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter. Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠ Newsletter: ⁠⁠One Insight