257: Leverage AI-Generated Personas with Cary Lawrence

Cary Lawrence, CEO of Decile, is driven by a passion for decoding human behavior to help businesses market to AI-generated avatars, build loyalty, and drive growth through data.   We discuss Cary’s four-step framework for customer engagement: collecting first-party data, identifying high-value customers, tailoring customer journeys, and tracking behaviors over time. She explains how Decile leverages AI to create detailed marketing personas, allowing brands to engage customers more effectively and optimize marketing spend. She emphasizes the importance of understanding customer nuances to build genuine connections, enabling brands to achieve sustainable growth by aligning with their customers’ unique needs and preferences.   (1:33) Cary’s personal Why (4:24) The Customer Loyalty Framework (16:34) Marketing approaches (22:33) Cary’s most exciting project currently (25:46) Learn more about Cary   Links and Resources Cary’s LinkedIn  Decile  Test-drive the Summit OS® Toolkit: https://stevepreda.com/summit-os-toolkit/ Management Blueprint® Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT  Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks  Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/