#258 Pat Flynn - 15 Years of Online Business Advice in 65 Mins

Generate high-quality leads from a podcast each month: https://voics.kit.com/qualified-leads Not many people know this, but Pat Flynn is the reason I started my podcast. Back in 2020, I was broke, clueless, and desperate for a way out, I bought a $60 microphone.  That mic? It came from an affiliate link on Pat Flynn’s website. I binged watched every piece of content Pat had:How to start a podcastThe best mics and softwareEditing tools I’d never used before Fast forward to 2025, and I just recorded episode 258 of my podcast—with Pat Flynn himself. In this episode, Pat shares the lessons, failures, and surprises from 15 years of building online businesses—including generating over $10M in revenue. We talk about:How he built and grew Deep Pocket Monster to 1M subscribersThe importance of emotional connection in your contentWhy small, vibrant communities are the future of businessThe reality of staying relevant in a changing landscape Is it blind luck? Or the compounding effect of 15 years in the game? Pat breaks it all down. If you’re building a content business or just starting out, this is an episode you can’t miss. Check out Pat’s YouTube: https://www.youtube.com/@patflynn/ My Socials: Instagram - https://www.instagram.com/darrenlee.ks LinkedIn - https://www.linkedin.com/in/darren-lee1 (00:00) Preview (00:30) Importance of Serving Your Audience (03:03) How to Create Raving Fans (07:02) The Power of Consistency and Experimentation (12:38) Will AI Take Over Online Media? (17:56) Why Video Podcasts Do Better  (19:13) The Benefits of Podcasting (23:19) Pat Flynn’s Short-Form Content Strategies (28:29) Short Form vs Long-Form Content (34:02) The Art of Storytelling and Emotional Engagement (36:39) Building Community  (39:17) Starting as a Newcomer in a Niche (42:03) Understanding People and Building Loyalty (45:57) Transitioning to Community-Based Learning (51:52) Investing in Startups (59:18) How to Get Sponsorships and Build Relationships (01:02:01) The Importance of Thumbnails Support the show