255: Clarity. Visibility. Value. The Framework to Build Your Personal Brand

Sean Barnes shares a powerful and practical framework for building your personal brand, one that creates opportunities, strengthens your reputation, and positions you as a trusted leader. Whether you’re an executive, entrepreneur, or early in your career, your personal brand is being built every day, intentionally or not. Sean breaks it down into three core pillars: Clarity. Visibility. Value. He explains how to gain self-awareness through honest feedback, how to show up intentionally (both in person and online), and how to create value in every interaction. This is a must-listen for anyone serious about becoming the kind of leader people want to work with, follow, and trust.   Podcast Show Notes – Episode 255 | 11.11.2025 Episode Title: Clarity. Visibility. Value. The Framework to Build Your Personal Brand     Key Moments 00:00 – The importance of building a personal brand 00:28 – The three pillars: Clarity, Visibility, and Value 01:00 – Clarity: understanding who you are and how you’re perceived 01:22 – Seeking feedback (even from your “arch nemesis”) 02:20 – Learning from people you admire and identifying the skill gap 03:00 – Visibility: being intentional about how you show up 03:32 – Why visibility matters for leaders and professionals 04:00 – Value: giving more than you receive 04:28 – Why giving first pays off in the long run 05:00 – Becoming known as the problem solver and leader others seek out 06:00 – Building a brand that gives you choices and control in your career   Key Takeaways Clarity begins with self-awareness. You can’t shape your brand until you understand how others perceive you. Visibility is intentional. Every email, meeting, and post contributes to how people experience your brand. Value compounds. When you consistently give more than you receive, opportunities naturally follow. Your reputation becomes your leverage. Being known for solving problems and uplifting others makes you magnetic. You get to choose. When you build a strong personal brand, you create the freedom to choose who you work with and how you lead.   Host: Sean Barnes Website: https://www.wolfexecutives.com   https://www.seanbarnes.com LinkedIn: https://www.linkedin.com/in/seanbarnes/ https://www.linkedin.com/company/wolfexecutives https://www.linkedin.com/company/thewayofthewolf/ LinkedIn Newsletter: https://www.linkedin.com/newsletters/7284600567593684993/ The Wolf Leadership Series: https://wolfexecutives.com/wolf-leadership-series/ YouTube: youtube.thewayofthewolf.com Twitter: https://x.com/the_seanbarnes https://x.com/wolfexecutives Instagram: https://www.instagram.com/the_seanbarnes https://www.instagram.com/wolfexecutives https://www.instagram.com/the_wayofthewolf TikTok: https://www.tiktok.com/@the_seanbarnes Email: Sean@thewayofthewolf.com Audible: https://www.audible.com/pd/The-Way-of-the-Wolf-Podcast/B08JJNXJ6C Spotify: https://open.spotify.com/show/2BTGdO25Vop3GTpGCY8Y8E?si=ea91c1ef6dd14f15