251: Content Strategy Foundations: Building a Solid Base

03 Jan 2024 • 16 min • EN
16 min
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Your business isn’t one-size-fits-all; the way you market shouldn’t be either. We’re constantly inundated with year-long marketing plans and lists of content ideas that “everyone” can use. But really, your business, clients, and offers are incredibly unique… the way you market your business should be too. This week on the podcast, I’m sharing the five foundations to creating a content strategy that’s going to work for you and your business. It’s unique to everyone and every business. We'll dive into understanding your specific audience, setting goals that align with your unique business objectives, choosing the right platforms where your audience actually engages, creating content that genuinely resonates, and measuring success in a way that makes sense for you. Forget cookie-cutter strategies; it's all about customization and making sure your marketing efforts reflect the uniqueness of your brand. Whether you're a solopreneur, a small business owner, or part of a growing enterprise, these insights are tailored to help you carve out a niche in your market. Tune in to learn how to create a content strategy that not only stands out but also delivers real, measurable results. Because in the end, it's not about being everywhere; it's about being where it matters most for your business. Mentioned in This Episode The Content Experiment Lab Schedule a call with me Connect with me on LinkedIn Follow me on Instagram

From "The Content Experiment Podcast"

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