244: Elevate Your Brand: Ten Ways to Use Podcasting to Attract More Clients

In this episode of "The Encore Entrepreneur," Lori shares insights on growing a business through podcasting without relying on sponsorships. Drawing from over two and a half years of experience and 250 episodes, the host outlines ten strategies, including showcasing expertise, building personal connections, driving website traffic, promoting products naturally, collaborating with experts, repurposing content, generating leads, boosting SEO, building a community, and using the podcast as a sales funnel. The episode also references a previous guest, Adam Schaeuble, who provided tips on enhancing podcast searchability and reach. Lori encourages listeners to implement these strategies for business growth. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori