Chase Clymer & Peter Reitano , Honest Ecommerce

241 | Developing a Wellness Product Like a Tech Product | with Peter Reitano

04 Sep 2023 • 29 min • EN
29 min
00:00
29:24
No file found

Peter Reitano is a founder, operator, and investor with 15 + years of experience in the consumer brand and advertising world. Deeply passionate about all things that enable meaningful connections & better health.  In addition to leading several businesses through periods of high-growth and acquisition, Peter sits on multiple boards, has a successful fundraising track-record, international exposure and transaction experience. In This Conversation We Discuss:[00:00] Intro[01:13] What are Mojo products?[02:04] How Peter got started in the industry[04:21] Next step: Acting on the idea you have[06:40] Mojo’s go-to-market strategy[08:16] Broad targeting vs narrow targeting[09:26] Copy and creative drives results[09:58] Budget allocation for customer acquisition[11:58] Sponsor: Electric Eye electriceye.io/connect[12:56] Sponsor: Shopify shopify.com/honest[14:38] Sponsor: Sendlane sendlane.com/honest[16:04] Blending paid and organic strategies[16:53] How PR helps in retargeting [17:32] Mojo’s content play[18:27] Launching a brand in a “controlled” category[21:24] Challenges of CBD brands[22:42] Peter’s history in agencies and Academy[26:58] Agencies should at least try to launch a brand [28:25] Where to support Mojo[28:47] Where to support Academy Resources:Subscribe to Honest Ecommerce on YoutubeMushroom gummies boosting focus, productivity, mood & energy mojo.shopContent agency built for strategic performance madebyacademy.comProvides psychedelic support to better the well through science, education, and products gwellamushrooms.comConnect with Peter linkedin.com/in/peterreitanoSchedule an intro call with one of our experts electriceye.io/connectTake your retail business to the next level today shopify.com/honest Sign up for a one-dollar-per-month trial periodSchedule your free consultation with a Sendlane expert sendlane.com/honest If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

From "Honest Ecommerce"

Listen on your iPhone

Download our iOS app and listen to interviews anywhere. Enjoy all of the listener functions in one slick package. Why not give it a try?

App Store Logo
application screenshot

Popular categories