239 | Creating a Brand to Fund a Bigger Scope | with Ravi Kurani

Ravi Kurani has dedicated his career to water safety. From his early days as a pool boy for his father's pool and spa business to the founder of Sutro, Ravi has always wondered why everyone can’t have clean water.  This feeling solidified when he was in India with First Light Ventures Fund and Village Capital.  He holds a BS in Mechanical Engineering from UC Riverside, MBA in International Finance from Middlebury College, and a Certificate from Stanford University in Renewable Energy Systems.  He believes that being an entrepreneur is an honor he must earn daily since it gives him the ability to solve problems that not only make money but help society. In This Conversation We Discuss: [00:00] Intro[01:01] What are Sutro’s products?[01:59] Where the idea of Sutro came from[03:22] The gap in the market and the first prototype[05:35] The next step after building the prototype[07:52] Finding the first customers to test the product[09:31] Removing the “human element”[11:38] Changing the business model due to the pandemic[13:09] Getting the product into customers’ eyes[14:35] Sponsor: Electric Eye electriceye.io/connect[15:32] Sponsor: Shopify shopify.com/honest[17:14] Sponsor: Sendlane sendlane.com/honest[18:54] Find the right people[20:10] Understand that the world is always changing[21:36] Strategy vs Tactics[22:32] Where to find Sutro Resources:Subscribe to Honest Ecommerce on YoutubeThe world's leading water testing device mysutro.comA podcast about water through the lens of business, technology, and policy liquidassets.ccConnect with Ravi linkedin.com/in/kuraniraviSchedule an intro call with one of our experts electriceye.io/connectTake your retail business to the next level today shopify.com/honest Sign up for a one-dollar-per-month trial periodSchedule your free consultation with a Sendlane expert sendlane.com/honest If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!