235. Managing Brand Transgressions—Drs. Shalini and Shailendra Jain, Business Professors

What do you do when your company is faced with a terrible and publicly visible circumstance? Whether it is intentional or unintentional. How do you respond to such an situation? Our guests today is Dr. Shailandra and Dr. Shalini Jain, who share the lessons learned and their 8 principles from their book Managing Brand Transgressions.  TODAYS WIN-WIN: Transgressions happen to brands of all shapes and sizes, knowingly, and unknowingly. The 8 principles in their book provide best practices for action when a transgression inevitably happens.    LINKS FROM THE EPISODE:You can visit our guest"s website at: https://brandtransgressions.com/Get a copy of our guests" book here: CLICK HERE.Attend our Franchise Sales Training Workshop:  https://bigskyfranchiseteam.com/franchisesalestraining/If you are ready to franchise your business or take it to the next level: CLICK HERE.Connect with our guest on social:https://www.linkedin.com/in/shalini-s-jain-18867b9/ ABOUT OUR GUESTS: Dr. Shalini Sarin Jain is an Associate Professor of Management at the Milgard School of Business, University of Washington, Tacoma. She has published articles in leading management journals. She has extensive industry, government, and non-profit experience leading and providing consulting services to state, county, and city governments. Dr. Shailendra Jain is a Bret Wheat Endowed Professor of Marketing and International Business at the Foster School of Business, University of Washington, Seattle. He has extensive publishing and editorial experience in top marketing journals and has won many executive and graduate (MBA) teaching awards. Prior to his academic career, he worked in sales, brand management, advertising, and general management, and is associated with several noted marketing campaigns. ABOUT BIG SKY FRANCHISE TEAM: This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/.