#216 - Food Labeling Law 101 with Lauren Handel

Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpg In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Lauren Handel, founder of Handel Food Law and one of the leading experts on food labeling and advertising compliance. Together, they break down the essential rules and risks of food labeling that every brand needs to know. Lauren shares her perspective on high-risk claims such as “natural” and “organic,” the nuances of nutrient content and health-related claims, and the role of third-party certifications in reducing exposure to litigation. She also explains the differences between regulatory consultants and attorneys, how to navigate evolving litigation trends, and why consistency across packaging, websites, and advertising is essential. Tune in now to learn how to protect your brand, avoid costly mistakes, and approach food labeling with a strong strategy. Listen in as they share about:What is Food Labeling LawLitigation Trends and RisksRegulatory FrameworkKey Claim Categories and RulesThe Role of Consultants vs. AttorneysMarketing Beyond PackagingPractical Guidance for Founders Episode Links: Website: https://www.handelfoodlaw.com/ LinkedIn: https://www.linkedin.com/in/lauren-handel-food-lawyer/  Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com. Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics Don’t miss the chance to connect with investors and brands—secure your spot at fandf.startupcpg.com