201. When you want to build authority as a content creator (Edit out imposter syndrome)

The truth is, authority isn’t given; it’s built. It happens when you keep showing up, refining your message, and sharing what you know, even when self-doubt creeps in. Authority isn’t about knowing everything—it’s about taking up space, speaking up, and leading the conversation instead of waiting for permission. But most entrepreneurs and creators never reach that moment because they’re too busy second-guessing themselves. This is the premise for this episode of EDIT HISTORY. Our guest is Latasha James, the Founder and Creative Director of James + Park Creative. She is also the host of the award-winning Freelance Friday Podcast and has taught thousands of people to start and grow their businesses through her courses and content. So. If you’ve ever wondered whether your content is “good enough,” or whether you have what it takes to become the go-to person in your space—this is the episode for you.     In this episode, we cover:    (00:00) Introduction (01:51) How do you know when you’ve built authority?  (05:14) Insecurities as a creator  (07:07) Showing up in spite of your insecurities  (10:39) Reviewing Latasha’s past content  (16:48) Resonating with your audience by being relatable  (18:37) The formula for success as a content creator  (21:44) Content that felt out of alignment  (25:17) “Authority” content  (31:39) Hesitating to share your viewpoint  (36:32) How do you know if you’re in the right direction?  (38:46) Actionable Takeaways     Connect with Cheryl Lau   Website: https://cheryltheory.com  YouTube: https://www.youtube.com/@cheryltheory  Newsletter: https://cheryltheory.com/email  Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau Connect with Latasha James   Website: https://www.latashajames.com  YouTube: youtube.com/@thelatashajames  Instagram: instagram.com/thelatashajames  Free Resource for Podcasters     THE PODCAST CONTENT AUDIT: Build a differentiated and timeless body of work  - Audit 9 different parts of your podcast content strategy - Identify the specific areas you can improve on right away to set your podcast apart from the rest   Get the Audit here: https://cheryllau.com/audit  Contact   Please email hello@cheryllau.com for business inquiries.