199. When you follow what everyone else is doing (Edit out generic branding to stand out)

In a world where we are bombarded with content and marketing from businesses and brands, how do you make sure yours stand out? And how do you build a brand that stays relevant—not just today, but for years to come? This is exactly what we explore on this episode of EDIT HISTORY. Our guest today is Jasmine Haitalani, who is the marketing and creative director of Highflier Powerhouse, a creative agency that specializes in guiding service-based entrepreneurs through rebranding and creative direction. If you’re an entrepreneur, a creative, or someone trying to carve out your space in a crowded world—this one’s for you. Let’s dive in.     In this episode, we cover:    (00:00) Introduction (1:28) Making business decisions to stay relevant  (3:48) Flip-flopping in your business (7:02) How long does it take to know if it’s working? (9:02) Reviewing Jasmine’s past content  (12:21) Standing out  (14:56) Developing your creativity  (17:34) Identify your strengths (20:56) Brands that became irrelevant  (24:33) Finding inspiration  (31:27) What Jasmine would improve on  (33:56) A brand framework  (35:39) Jasmine’s body of work  (38:34) You’re capable  (42:32) Actionable Takeaways      Connect with Cheryl Lau   Website: https://cheryltheory.com  YouTube: https://www.youtube.com/@cheryltheory  Newsletter: https://cheryltheory.com/email  Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau Connect with Jasmine Haitalani   Website: https://highflierpowerhouse.com/  Podcast: https://highflierpowerhouse.com/podcast  Instagram: https://www.instagram.com/highflierpowerhouse/  Free Resource for Podcasters     THE PODCAST CONTENT AUDIT: Build a differentiated and timeless body of work  - Audit 9 different parts of your podcast content strategy - Identify the specific areas you can improve on right away to set your podcast apart from the rest   Get the Audit here: https://cheryllau.com/audit  Contact   Please email hello@cheryllau.com for business inquiries.