197. When you have the right content strategy but it feels off (Edit out the “should’s” to create the right business for you)

As an entrepreneur or content creator, there’s always pressure to focus on what makes “strategic business sense.” But what happens when those so-called “smart” decisions start to feel anything but right? In this episode, Jeremy Enns shares his journey through podcasting and business strategy. We revisit his business-aligned podcast that ultimately felt more like an obligation than an authentic creative outlet. Jeremy also discusses how quitting business projects that no longer serve you can lead to greater clarity, allowing you to focus on what truly resonates with your evolving identity and grows your business as a result. Tune in to hear how quitting the wrong projects can unlock success in both your creative process and business strategy.   In this episode, we cover:  (00:00) Introduction  (01:42) Podcasts in Jeremy’s Business  (03:18) Past podcasts vs current podcasts  (06:27) Forcing yourself to keep podcasting  (09:06) When a misaligned podcast still grows your business  (13:24) Reviewing Jeremy’s past content  (15:56) Artistry vs Strategy  (20:03) What Jeremy did right  (24:59) Archiving misaligned content  (27:16) AI vs podcasters  (32:55) Actionable takeaways  Connect with Cheryl Lau   Website: https://cheryllau.com/  YouTube: https://www.youtube.com/@cheryltheory  Newsletter: https://cheryllau.com/email  Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau     Connect with Jeremy Enns    Website: https://podcastmarketingacademy.com Twitter: https://twitter.com/iamjeremyenns LinkedIn https://www.linkedin.com/in/jeremy-enns Free Podcast Marketing Audit: https://podcastmarketingacademy.com/audit Scrappy Podcasting Newsletter: https://podcastmarketingacademy.com/scrappy-podcasting-newsletter Podcast Marketing Trends Explained:  https://podcastmarketingacademy.com/podcast-marketing-trends-explained Roast My Podcast: https://www.youtube.com/@podcastmarketingacademy  Free Resource for Entrepreneurs    THE AUDIT: Build a differentiated and timeless body of work  Audit 9 different parts of your body of work Identify the specific areas you can improve on right away to set your business apart from the rest   Get the Audit here: https://cheryllau.com/audit      Contact   Please email hello@cheryllau.com for business inquiries.