195: ‘The Freedom to Break the Rules’, with Jesper Wallgren

08 Jul 2025 • 76 min • EN
76 min
00:00
01:16:35
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Jesper Wallgren joins the podcast to talk about his journey from running a design studio in Sweden to building a focused software platform for multifamily residential planning called Finch. We explore the lessons learned from trying to do too much, the power of narrowing scope, how Finch integrates with tools like Rhino and Revit, and why letting architects break the rules is a feature—not a bug. To learn more about Jesper Wallgren, see the full show notes with links at https://trxl.co/195 To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.co _____Episode Sponsors: AVAIL AVAIL's content management system (CMS) simplifies access to your firm's content in one easy-to-use platform. Search and access files from anywhere, create standards-compliant models, streamline documentation, and onboard new hires faster. Try AVAIL for free and request a demo at https://getavail.com Confluence Events & Podcast Join AEC industry technology leaders at Confluence, a series of in-person events and a podcast fostering conversations between firms and tech companies to support innovation. Learn more, explore upcoming events, and listen to podcast episodes at https://confluence.getavail.com TRXL Leadership Edge TRXL's AEC Leadership Edge newsletter delivers insights on architectural practice and technology for busy professionals. Each edition features analysis of podcast conversations, key takeaways for AEC leaders, and concise episode summaries. Ready to gain your leadership edge? Join TRXL+ today and never miss an insight that could transform your practice. ----- Sign up to become a TRXL member.Free members get email notifications when new episodes are released and when new posts are published on TRXL.coPaid supporters of TRXL+ get ad-free podcast episodes, full show notes, and exclusive Leadership Edge email newsletters from TRXL Provide feedback for this episode at https://trxl.co/feedback

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