TRXL

Patrick Chopson and Eric Cesal join the podcast to talk about what an architecture practice could look like if it were designed around AI from day one. We discuss the limits of traditional workflows, how education is falling behind the pace of innovation, and why small, agile teams may be better positioned to lead the

Kyle Morck joins the podcast to talk about about the widespread misuse of marketing in the AEC industry. We unpack why firms rely on vanity metrics that don’t move the needle, how real marketing success comes from long-term relationship building, and why personal branding inside firms is just as critical as the firm’s

Christopher Parsons joins the podcast to talk about about the evolution of knowledge management (KM) in the AEC industry—from KM 1.0 (knowledge capture) to KM 2.0 (knowledge sharing), to KM 3.0 (knowledge in the flow of work). We explore how AI is catalyzing a shift toward real-time, firm-wide knowledge operations, and

Milos Temerinski joins the podcast to talk about his massively popular YouTube channel Balkan Architect, his journey from architecture student to full-time content creator, and how YouTube became a global classroom for Revit and other architectural software. We also talk about the power of self-directed learning, the r

Gavin Crump joins the podcast to talk about his personal and professional evolution from an introverted graduate architect who stumbled through his first Revit test to becoming one of the most visible and trusted voices in AEC technology. We talk about programming as a creative outlet, the surprisingly emotional experi

Rob Asher and James Blackwood join the podcast to talk about the real-world complexity of designing and delivering projects—and how their work at Giraffe is bridging the gaps between technology, governance, culture, commercial intent, and design. We explore the limits of traditional tools and approach, the pitfalls of