TRXL

Jesper Wallgren joins the podcast to talk about his journey from running a design studio in Sweden to building a focused software platform for multifamily residential planning called Finch. We explore the lessons learned from trying to do too much, the power of narrowing scope, how Finch integrates with tools like Rhin

Ellen Bensky and Christopher Parsons join the podcast to talk about how Turner Fleischer built a digital twin of their practice. We get into what it means to intentionally work on the firm—not just in it—and how Turner Fleischer has operationalized innovation inside a service-based business. Ellen shares how the firm p

Darren Brooker joins the podcast to talk about how storytelling and visual communication, when used together, can transform the way ideas are received and acted upon. We discuss how architectural concepts are often misunderstood not because they’re bad ideas, but because they’re not communicated in a way that sticks. D

Patrick Chopson and Eric Cesal join the podcast to talk about what an architecture practice could look like if it were designed around AI from day one. We discuss the limits of traditional workflows, how education is falling behind the pace of innovation, and why small, agile teams may be better positioned to lead the

Kyle Morck joins the podcast to talk about about the widespread misuse of marketing in the AEC industry. We unpack why firms rely on vanity metrics that don’t move the needle, how real marketing success comes from long-term relationship building, and why personal branding inside firms is just as critical as the firm’s

Christopher Parsons joins the podcast to talk about about the evolution of knowledge management (KM) in the AEC industry—from KM 1.0 (knowledge capture) to KM 2.0 (knowledge sharing), to KM 3.0 (knowledge in the flow of work). We explore how AI is catalyzing a shift toward real-time, firm-wide knowledge operations, and