195. From Cost Center to Growth Engine: UserCentrics’ VP of Product on Leading Change with Courage and Clarity

What if your product team could become the true growth engine of your company? In this episode of the Productized Podcast, host André Marquet talks with Blagoja Golubovski, VP of Product at UserCentrics, about what it really means to lead product with clarity, courage, and alignment. Blagoja shares insights from 25+ years in tech—helping B2B SaaS companies scale from Seed to IPO—and unpacks how great product leadership turns strategy into measurable impact. You’ll learn: ➡️ How to shift from delivery mindset to growth mindset ➡️ Why alignment between Product, Tech & Business is the real superpower ➡️ What AI is teaching us about better decision-making ➡️ How to measure product’s real impact (beyond features and OKRs) ➡️ The leadership habits that build trust across teams Whether you’re a founder, CPO, or product lead, this conversation will help you rethink your product’s role in driving growth and organizational change. ⏱ Chapters 04:15 – The evolving role of Product Leadership 08:40 – From Cost Center to Growth Driver 14:10 – Building Alignment Between Product, Tech & Business 19:35 – What AI Is Teaching Us About Leadership 25:22 – Measuring Product’s Real Impact 31:00 – Courage and Clarity in Decision-Making 37:50 – Advice for Product Leaders in Uncertain Times 42:15 – Closing Reflections 🔗 Connect with Blagoja: https://www.linkedin.com/in/golubovski/ 🔗 Connect with André: https://www.linkedin.com/in/marquet/ 🔗 Follow Productized: https://www.linkedin.com/company/productized/ 🎟 Join us at Productized Conference 2025: https://www.productized.co #ProductizedPodcast #ProductLeadership #ProductStrategy #UserCentrics #AIinProduct #GrowthMindset #Innovation #CreateChangeTogether #LeadershipDevelopment #B2BProduct