193: ‘Making Ideas Impactful’, with Darren Brooker

Darren Brooker joins the podcast to talk about how storytelling and visual communication, when used together, can transform the way ideas are received and acted upon. We discuss how architectural concepts are often misunderstood not because they’re bad ideas, but because they’re not communicated in a way that sticks. Darren explains why the key to influence lies in empathy, emotional engagement, and a deep understanding of how humans process information. Whether it’s helping decision-makers “see” the future, winning buy-in for a concept, or navigating the messy early stages of design, he shares lessons drawn from architecture, advertising, Pixar, and more. To learn more about Darren Brooker, see the full show notes with links at https://trxl.co/193 To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.co -----Episode Sponsors: AVAIL AVAIL's content management system (CMS) simplifies access to your firm's content in one easy-to-use platform. Search and access files from anywhere, create standards-compliant models, streamline documentation, and onboard new hires faster. Try AVAIL for free and request a demo at https://getavail.com Confluence Events & Podcast Join AEC industry technology leaders at Confluence, a series of in-person events and a podcast fostering conversations between firms and tech companies to support innovation. Learn more, explore upcoming events, and listen to podcast episodes at https://confluence.getavail.com TRXL+ Membership This episode of TRXL is brought to you by TRXL+ members! Join our community of supporters to get exclusive benefits like ad-free episodes and our AEC Leadership Edge newsletter. Your support keeps these valuable conversations going. Click here to learn more and become a member today. ----- Sign up to become a TRXL member.Free members get email notifications when new episodes are released and when new posts are published on TRXL.coPaid supporters of TRXL+ get ad-free podcast episodes, full show notes, and exclusive Leadership Edge email newsletters from TRXL Provide feedback for this episode at https://trxl.co/feedback