187. Why Your Growth Marketing Strategy Isn’t Working Like It Used To (and What to Do Instead)

If your ads, campaigns, or funnels aren’t delivering like they used to, it’s not just you — and it’s not just the algorithm. The truth is, your growth marketing strategy might be out of sync with today’s consumers. In this episode, Sonia Thompson, inclusive marketing and growth marketing strategist and host of Inclusion & Marketing, breaks down what’s driving diminishing returns in growth marketing — and how to realign your strategy for today’s world. You’ll learn: Why traditional performance marketing tactics are losing effectiveness. How evolving consumer identities, values, and expectations are reshaping ROI. Three key shifts to modernize your growth marketing playbook — leading with identity, communicating values clearly, and building connection through every touchpoint. If your growth has stalled — or if you’re ready to future-proof your marketing strategy — this episode will help you evolve how you grow, who you grow with, and how you connect. Because growth isn’t broken — it’s just misaligned.