Inclusion and Marketing
Inclusive marketing is just good marketing. Smart brands are growing with inclusive marketing. When done right, inclusive marketing will help you attract and retain a bigger, more diverse, and fiercely loyal customer base. The show is hosted by Sonia Thompson, an inclusive marketing strategist and consultant. She also writes columns for Forbes, Inc., and HubSpot. The show is a mix of solo deep dives, chats with expert guests, and a peek behind the curtain of how top brands are applying inclusive marketing. No matter where you and your brand are on your journey with inclusive marketing, you'll find something useful for you on this show.
Show episodes
174. The Sydney Sweeney x American Eagle Campaign Everyone’s Talking About — 5 Real Lessons for Marketers
The Sydney Sweeney x American Eagle campaign made headlines, sparked debate, and flooded social feeds. But beyond the buzz lies a deeper story marketers can’t afford to ignore. In this episode, I unpack 5 real lessons from the campaign marketers can't afford to miss. Get the Inclusion & Marketing Newsletter - www.inclu
The Latino community in the U.S. is reshaping the future of consumer markets — yet most brands are missing key opportunities to connect authentically. Did you know Gen Z is already 1 in 5 Latino, and Gen Alpha is 1 in 4? In this episode, I sit down with Claudia Romo Edelman, CEO and Founder of the We Are All Human Foun
172. Behavioral Scientist Reveals a Highly Effective Way to Improve Customer Experience for More People
Want to improve customer experience for more people — and do it in a way that’s inclusive, intentional, and backed by data? In this episode, I’m joined by behavioral scientist and data psychologist Patrick Fagan, who ran a fascinating year-long experiment: trying one new experience every single week. His goal? To expan
171. The Best-Practice Strategy Most Brands Ignore — And How got2b Used It to Drive Growth
Co-creation is a best-practice strategy in inclusive marketing — but most brands don’t use it consistently or effectively. In this episode, I sit down with Luis Valadez, Senior Brand Manager at hair care brand got2b, to explore how the brand leans into co-creation to build deeper trust, drive consumer engagement, and f
Inclusive marketing isn’t a tactic—it’s a thread that should run through every part of your marketing mix, including your brand partnerships. In this episode, I sit down with Jake Schonberger, Head of Brand Partnerships at Beehiv, to explore how brands are taking a more inclusive approach to partnerships to connect wit
One of the most overlooked elements of inclusive marketing? The team behind it. It’s not enough to have diverse talent at the table — you also need the right team dynamics to ensure everyone’s voice is heard, valued, and empowered to shape the work. Without that, your inclusive marketing efforts will struggle to land w
