Inclusion and Marketing
Attract, convert, and retain a bigger, more diverse, and fiercely loyal customer base with inclusive marketing strategies that fuel business growth. Inclusion & Marketing is hosted by Sonia Thompson — inclusive marketing strategist, consultant, and columnist for Forbes, Inc., and HubSpot — and gives you practical strategies to infuse inclusion into every stage of your customer journey, from customer acquisition and conversion to customer loyalty and customer success. Through solo deep dives, expert interviews, and behind-the-scenes case studies with top brands, you’ll learn how to create customer experiences that resonate with underrepresented and underserved communities — and drive business growth. Part of the HubSpot Podcast Network. What you’ll hear: How to build internal systems that support inclusive marketing — so your campaigns are authentic from the inside out. How to deliver marketing campaigns, communications, and customer experiences that win more customers — including people from underrepresented and underserved communities. What’s working (and what isn’t) for brands today as they try to effectively engage today’s consumer. If you’re asking these questions, you’re in the right place: How do I deliver authentic marketing that actually converts more customers? How can I grow my customer base in today’s diverse marketplace? How do I effectively engage underrepresented and underserved customer groups? How do I connect inclusive marketing directly to business growth and results?
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Most brands want more customers, better conversions, and stronger ROI. But here’s the catch: when it comes to customer acquisition, there’s one critical rule most brands completely skip. And missing it could be the reason your campaigns aren’t delivering the results you want. In this episode, you’ll discover the #1 rul
AI is powerful — but it’s not perfect. Hidden biases in AI-generated content can quietly push away the very customers you want to attract. In this episode, I share exactly how to create AI prompts that eliminate bias and help you win more customers. You’ll learn: The simple question every customer — especially from und
175. 2 Marketing Lessons Every Brand Should Learn from the American Eagle Controversy and Love Island
Two pop culture moments. Two powerful marketing lessons your brand can’t afford to miss. In this episode, I breaks down the biggest key takaway for marketers from the American Eagle X Sydney Sweeney controversey, and a viral interview with two stars of Love Island USA season 7. Both examples teach us about what today’s
174. The Sydney Sweeney x American Eagle Campaign Everyone’s Talking About — 5 Real Lessons for Marketers
The Sydney Sweeney x American Eagle campaign made headlines, sparked debate, and flooded social feeds. But beyond the buzz lies a deeper story marketers can’t afford to ignore. In this episode, I unpack 5 real lessons from the campaign marketers can't afford to miss. Get the Inclusion & Marketing Newsletter - www.inclu
The Latino community in the U.S. is reshaping the future of consumer markets — yet most brands are missing key opportunities to connect authentically. Did you know Gen Z is already 1 in 5 Latino, and Gen Alpha is 1 in 4? In this episode, I sit down with Claudia Romo Edelman, CEO and Founder of the We Are All Human Foun
172. Behavioral Scientist Reveals a Highly Effective Way to Improve Customer Experience for More People
Want to improve customer experience for more people — and do it in a way that’s inclusive, intentional, and backed by data? In this episode, I’m joined by behavioral scientist and data psychologist Patrick Fagan, who ran a fascinating year-long experiment: trying one new experience every single week. His goal? To expan
