181. From Passion to Impact: Claudia Falkinger on Redesigning European Mobility

What does it mean to design mobility for everyone—not just the majority? In this episode of the Productized Podcast, host João Bernardino speaks with Claudia Falkinger, co-founder of POINT& and managing partner of the Better Mobility Accelerator, about how innovation, inclusion, and accessibility are transforming the way we move through cities and communities. From the gender gap in transportation to the overlooked needs of older populations and underserved groups, Claudia unpacks how true mobility innovation comes from listening, collaborating, and designing for real-world diversity. They discuss: ➡️ Why mobility is a lifestyle, not just infrastructure ➡️ Claudia’s unexpected journey into the mobility space ➡️ The Women in Mobility initiative and what it’s changing ➡️ How the Better Mobility Accelerator is supporting inclusive startups ➡️ What it takes to engage communities in designing better transportation ➡️ How digital accessibility, aging populations, and demographic shifts are shaping the future of mobility Whether you’re in product, urban planning, sustainability, or tech innovation, this conversation will challenge how you think about moving people—and inspire you to be part of building systems that serve everyone. 📌Chapters: 00:04 Exploring Mobility: A Personal Journey 09:35 Women in Mobility: Bridging the Gender Gap 13:58 The Better Mobility Accelerator: Innovating for All 17:27 Startups Making a Difference in Mobility 25:37 Building an Ecosystem for Mobility Innovation 28:29 Future Vision: Accessible Mobility for Everyone 35:35 EIT Urban Mobility: A New Approach to Innovation 38:51 Call to Action: Join the Better Mobility Community 🔗 Where to find Claudia: LinkedIn: https://www.linkedin.com/in/claudia-falkinger/?originalSubdomain=at Better Mobility Trendreport free download: https://www.pointand.eu/en/academy-en/better-mobility-trendreport/ 🔗 Where to find João: https://www.linkedin.com/in/joaoprbernardino/ 🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event where product leaders gather to share, connect, and celebrate. Get your tickets now 👉 https://www.productized.co Where to find us: Newsletter 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/ 🎧 Listen now and let’s #CreateChangeTogether #ProductManagement #Mobility #Sustainability #InclusiveDesign #UrbanInnovation #TransportationTech #ProductizedPodcast #BetterMobility #WomenInMobility