168. How to Build a Magnetic Brand that Sells Itself ft. Seth Godin

Get 2 months free of Motion Array here: https://motionarray.com/?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970 Sign up for our LIVE Training this Sunday: https://the505podcast.courses/10steproadmap The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart What’s up, Rock Nation! Today we’re joined by Seth Godin - Bestselling author, marketing legend, and the mind behind 21 straight bestsellers that have shaped how the world thinks about business, branding, and connection. In this episode, Seth breaks down why attention without trust is worthless, why your audience size doesn’t matter as much as the right audience, and the real definition of marketing (hint: it’s not hustle or hype). We dive into finding your “smallest viable audience,” building stories people want to spread, and why being remarkable isn’t about gimmicks - it’s about meaning. Seth also shares the mindset shift that saved his career, how to stand out without selling out, and why consistency beats authenticity when it comes to building a personal brand. From the psychology behind buying decisions to the tension that makes people take action, this episode is a masterclass in creating work that matters. If you’re ready to stop chasing clicks and start building something worth talking about, this one’s for you. Check out Seth here: https://www.instagram.com/sethgodin/ SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders https://courses.the505podcast.com/pricing-guide Join our Discord! https://discord.gg/xgEAzkqAvs More Free Products: Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips 6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycall COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACK KG Presets Vol. 1 https://www.kostasgarcia.com/store-1/p/kglightroompresets Kostas’ Amazon Storefront: https://amzn.to/3GhId25 15% OFF Prism Lens FX with code: KOSTAS15 https://bit.ly/42sNdej Timestamps: 0:00 - Intro 0:59 - What makes people buy vs not 1:43 - Views vs influence 2:51 - Remarkable isn’t a gimmick 4:08 - Advertising vs. Marketing 5:31 - Marketing hasn’t changed 7:39 - You have to admit you’re not that good 10:44 - The power of speaking to our customers 12:17 - People are distracted by false proxies 15:55 - Motion Array 16:50 - Find 10 people that trust you 18:27 - Getting kicked out of the publishing industry 21:26 - Why Seth wrote The Purple Cow 24:15 - Marketing a Personal Brand vs. Tradition Brand 27:25 - Live Training 28:07 - Why tension is so important 29:47 - The smallest viable audience 31:08 - Navigating Dupes on Amazon 33:48 - What it takes to create a Purple Cow business 36:24 - How to implement a marketing strategy 38:18 - Learn to play the right game 40:14 - Authenticity is bullshit 46:28 - Post Pod Debrief If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok: Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/