#161 - Prediction or fiction? Jodi on which 2025 B2B marketing forecasts matter

On this special episode of the FINITE Podcast, you"ll hear from our regular host, Jodi Norris. After sifting through the abundance of B2B marketing predictions that arise at the end of each year, Jodi shares her critical thoughts - the predictions she thinks we should take seriously, and the ones we should take with a pinch of salt.  You can connect with Jodi here. And the links she mentioned are here: 95/5 in market / out market rule LinkedIn comedian Ken Cheng