154 - Easier to Win Back Than Get New Customers - Dan Pfister

What makes winning back former customers better than winning new customers? Dan Pfister is the founder at WinBack Labs (www.WinBackLabs.com), which helps clients win back lost customers, and is the host of the WinBack Marketing Podcast. What’s the difference between selling to new customers/clients and selling to ones you've already served in the past in terms of conversion rate, conversion speed, qualification of leads, cost, up-selling/cross-selling? Dan teaches (in great detail!) how to execute a "win back" campaign, why so many of us are hesitant to focus on this, and shares stories of his own clients who have done "win back" campaigns and what happened. Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/.